Sandisk Rebrand
2024/2025/2026

SUMMARY
From 2024 to 2025 I had the chance to work on the Sandisk rebrand with such a great team of creatives and people at ELA Advertising and the Sandisk team. From conceptualization to the new mark and a whole new approach to their brand system, we crafted everything from scratch. The client needs was to position their brand inside a whole new universe without losing it's core principles, so the main challenge was to keep everything consistent and functional while adding some edgines and a contemporary look to their existing brand.

CREDITS
Creative Direction:
Stephen Hero

Design:
Jordy Kuster

Copywriting:
Megan Henricks

Digital:
AINO Agency

Motion:
Daisy Chain Studio, ABRA Network

Project Management:
Leah Bears

Design Support:
Gentz, Jay Giraldo

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