ICARUS

Brand Identity, Art Direction

Design and Art Direction for ICARUS, the latest release of the brazilian rapper Abebe Bikila/BK'. For this project we worked with a multidisciplinary team to conceptualize and create a whole new visual universe for the rapper's new album. From a complete and strong visual identity to a contemporary photography art direction, we made a consistent work across all touching points that the launch of the album would eventually need at the time.

AGENCY: AKQA São Paulo / Coala Music / AKQA Coala.LAB
ROLE: Brand Identity, Art Direction

CD: Christiano Pix & Gabriel França
CREATIVE TEAM: Guilherme Manzi, Hermes Miranda, Jordy Kuster e Mario Morais

MOTION GRAPHICS: Kauê Akimoto
3D CONCEPTS: Gabriel Viotto

PHOTOGRAPHY: Bruna Sussekind & Hugo Tex
MUSIC VIDEO DIRECTED BY: Mlk Brutal

TYPES IN USE: Timino By Rémi Volclair, Skanaus By The Designers Foundry and Neue Montreal By Pangram Pangram®

AWARDS: Cannes Lions 2023, Latin American Design Awards 2023, Festival do Clube de Criação 2023, Clio Music Awards 2024

ICARUS

Brand Identity, Art Direction

Design and Art Direction for ICARUS, the latest release of the brazilian rapper Abebe Bikila/BK'. For this project we worked with a multidisciplinary team to conceptualize and create a whole new visual universe for the rapper's new album. From a complete and strong visual identity to a contemporary photography art direction, we made a consistent work across all touching points that the launch of the album would eventually need at the time.

AGENCY: AKQA São Paulo / Coala Music / AKQA Coala.LAB
ROLE: Brand Identity, Art Direction

CD: Christiano Pix & Gabriel França
CREATIVE TEAM: Guilherme Manzi, Hermes Miranda, Jordy Kuster e Mario Morais

MOTION GRAPHICS: Kauê Akimoto
3D CONCEPTS: Gabriel Viotto

PHOTOGRAPHY: Bruna Sussekind & Hugo Tex
MUSIC VIDEO DIRECTED BY: Mlk Brutal

TYPES IN USE: Timino By Rémi Volclair, Skanaus By The Designers Foundry and Neue Montreal By Pangram Pangram®

AWARDS: Cannes Lions 2023, Latin American Design Awards 2023, Festival do Clube de Criação 2023, Clio Music Awards 2024

Client:
Away


Role:
Graphic Design, Typography


Creative Team:
Annet Liulko / Georg Fasswald / Marta Trigueros / Dave Hollands / Ana Aguiar / Alice Shaughnessy / Christina Worner / Jordy Kuster / Gillian West / Niccolò Chotkowski / Angela Choi / Will Samuel / Karolina Krupickova / Artur Zhamaletdinov / Alex O Brien / Okay Studio / Amanda Weidman / Laura Lepre


©2023

AGENCY: AKQA São Paulo / Coala Music / AKQA Coala.LAB
ROLE: Brand Identity, Art Direction

CD: Christiano Pix & Gabriel França
CREATIVE TEAM: Guilherme Manzi, Hermes Miranda, Jordy Kuster e Mario Morais

MOTION GRAPHICS: Kauê Akimoto
3D CONCEPTS: Gabriel Viotto

PHOTOGRAPHY: Bruna Sussekind & Hugo Tex
MUSIC VIDEO DIRECTED BY: Mlk Brutal

TYPES IN USE: Timino By Rémi Volclair, Skanaus By The Designers Foundry and Neue Montreal By Pangram Pangram®

AWARDS: Cannes Lions 2023, Latin American Design Awards 2023, Festival do Clube de Criação 2023, Clio Music Awards 2024

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